OCTANE

Octane is a café specializing in the science of solid, flavorful coffees made with 100% organic natural ingredients and blends, but what really sets them apart is that these blends all have their own personalities celebrating the true essence of coffee.

Octane wanted their brand to emphasize the fun of learning as well as the actual science behind their products, without appearing too scientific or clinical. Using the names of the different compounds that give the blends their own unique flavor, each one was given a nickname and easy-to-read description accompanied by an illustration of their chemical formula, resulting in smart and playful branding that captures caffeine in its “element” throughout a variety of touchpoints. Chemistry flows through strong black and white, scientific-inspired design complemented by a cheerful collection of primary colors.